A special day, been blown away!

I can’t believe what they said!  We just finished editing video interviews of users who we serve with online training and education on www.cfitrainer.net.  The interviews will be available online soon, but I couldn’t wait to say that sitting in the edit suite and seeing the passion coming from these people we visited around the county was one of the most rewarding experiences I’ve had in business for years.  One or two of the folks we interviewed were so excited about the content and the network, they had me nodding as they spoke.  This is not tweaked-up marketing pump; this is a needed release of excitement so I can sleep!  We have been blessed with an opportunity to let our creativity and production value shine and to be rewarded by not just kind words from our audience, but rave reviews, just blew my mind.  So often the investment in training and education is throttled by a lack of priority or a quest for rapid return on investment.  These people validated that an investment in training is not just appreciated, but embraced by the audience.  They told us they loved the content; it looked better than anything they had taken online.  They also said they felt like they were there with experts and team members working on the job and being spoken to like they were the only one there.

The promotional piece we are doing for the online network is being released next week.  We now have 36,000 users and we had close to 1000 users sign up in the past month.  That is equal to the biggest month of new registrations since we went live.  Just a little more meat to our story that we tell.  Production value matters and developing a relationship with your audience requires credible and well produced content.